Instagram has released an update for Reels after more than a month from its launch. Six weeks ago, in an effort to play catch-up to the hugely popular TikTok, Instagram introduced Reels, a service for posting video clips of people dancing on roller skates and making homemade Hot Pockets. But so far, the verdict from users and advertisers is that Reels isn’t much of a threat. With new update its allowing users to make 30-second videos instead of 15 seconds. TikTok use to let people record videos up to a minute in length. Instagram is also extending the timer now and people will also be able to trim and delete any clip in an attempt to make the editing process smoother.
“We continue to improve Reels based on people’s feedback, and these updates make it easier to create and edit,” Tessa Lyons-Laing, product director on Reels, said. “While it’s still early, we’re seeing a lot of entertaining, creative content.” Instagram hasn’t said much about how many people are using Reels, but it’s an area where the company invested hugely.