The Complete UA Funnel Playbook for Game Studios (2025 Edition)
In 2025, user acquisition (UA) is no longer just about buying installs. The most successful game studios run full-funnel marketing strategies that nurture players from impression to long-term revenue —…
Best Retargeting Strategies for iOS Campaigns Post-SKAN 4.0
Since the introduction of App Tracking Transparency (ATT) in iOS 14.5, marketers have had to completely reinvent their playbook for iOS user acquisition and retargeting. Fast forward to 2025, and…
What Makes a Swipe Ad Work in 2025: Design & Metrics
In 2025, mobile advertisers face the ultimate test — grabbing attention in under 1.5 seconds. Swipe ads have become one of the most effective formats for mobile game acquisition because…
How to Optimize ROAS in a Privacy-First Ad World (2025)
Return on Ad Spend (ROAS) is still the #1 metric for performance marketers — but the game has changed. In the post-IDFA, post-third-party-cookie landscape, optimizing ROAS in 2025 requires smarter…