How Series Plans to Reinvent Game Development with GenAI (and $28M in Funding)

Game development is evolving rapidly, and the latest player shaking up the industry is Series — a GenAI-powered development platform that just secured $28 million in funding.

Backed by big names like Netflix, Dell, and Andreessen Horowitz, Series aims to redefine how games are created by injecting generative AI into core development workflows.

🚀 What Is Series?

Series is a next-generation platform for developers and studios that combines AI-generated assets, automated logic, level building, and narrative branching — all built with scalability and speed in mind.

By automating repetitive and creative-heavy tasks, Series allows game dev teams to:

Rapidly prototype levels
Generate dynamic storylines
Auto-create art and animations
Reduce asset bottlenecks and dev time

💸 Why the $28M Investment Matters

The $28M Series A round signals massive investor confidence in AI’s role in the future of gaming.

Key backers include:

Netflix – entering the gaming space more aggressively
Dell Technologies Capital
Andreessen Horowitz (a16z) – long-time tech VC giant

This capital will go into expanding Series’ platform tools, hiring top AI engineers, and enabling early access partnerships with indie and AAA studios alike.

🧠 What This Means for Developers

Generative AI isn’t just a buzzword anymore. With platforms like Series:

Indie devs can build faster with fewer resources
Studios can shorten go-to-market cycles
Game production can become more scalable and experimental

“This isn’t about replacing creativity,” said Series CEO. “It’s about supercharging it.”

🔮 What’s Next?

Series plans to expand beta access by Q4 2025. If you’re in the game dev world, now is the time to explore how GenAI can fit into your production pipeline.

Stay tuned for hands-on reviews and tool breakdowns as TechsWill tests AI-powered dev tools in real-world projects.

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Unity Cancels Runtime Fee: What Developers Need to Know About the 2025 Pricing Update

Unity Technologies has officially canceled its previously announced Runtime Fee, responding to widespread feedback from the developer community. This significant policy reversal means that developers will no longer be charged per game install, a model that had raised concerns about unpredictability and financial strain.

🔄 Return to Seat-Based Subscription Model

Effective January 1, 2025, Unity will implement the following changes:

Unity Personal: Remains free, with the annual revenue cap increased from $100,000 to $200,000. Additionally, the “Made with Unity” splash screen will become optional for projects built with Unity 6.

Unity Pro: Subscription price increases by 8%, totaling $2,200 per seat annually. This tier is required for customers with more than $200,000 in annual revenue or funding.

Unity Enterprise: Subscription price increases by 25%. This plan is mandatory for companies with over $25 million in annual revenue or funding. A minimum subscription requirement may also apply.

📌 Implications for Developers

Indie Developers: The increased revenue cap and optional splash screen in Unity Personal provide more flexibility and professionalism for small studios and solo developers.

Mid to Large Studios: Budgeting for the increased subscription costs is essential. The predictability of a seat-based model allows for more straightforward financial planning compared to the previously proposed per-install fees.

Community Trust: Unity’s decision to cancel the Runtime Fee demonstrates responsiveness to community concerns, aiming to rebuild trust and maintain its position in the game development ecosystem.

Reinvent Game Development with GenAI