Threads for Developers: New API, Social Feed Customization & Monetization Tools

Illustration showing a developer dashboard with Threads API, embedded post customization, monetization toggles, and analytics panels branded with Meta + Threads icons.

Updated: June 2025

Meta’s Threads platform has officially opened its gates to developers with the launch of the Threads Public API. For the first time, developers can create, customize, embed, and monetize Threads content programmatically. The rollout comes at a critical time as Meta aims to solidify Threads as a core component of its social ecosystem and an open-standard complement to Instagram and ActivityPub-based networks.

🧩 Threads Public API Overview

The Threads Public API is REST-based and supports both read and write operations. Developers can now:

  • Read public posts and threads from any user
  • Create, edit, and delete content programmatically
  • Embed Threads feeds or individual posts into apps, blogs, or platforms
  • Fetch interaction metrics such as likes, reshares, and replies

Authentication is managed via OAuth 2.0 using Meta App credentials, and scopes include read_threads, write_threads, and metrics_threads.

Sample Threads API Usage


// Get latest Threads from a user
curl -X GET "https://graph.threads.net/v1/users/{user-id}/threads" \\
  -H "Authorization: Bearer {access-token}"
  
Colorful interface showing drag-and-drop blocks, character sprites, UI menus, and logic connectors, symbolizing no-code game design tools like GDevelop and Buildbox

🎨 Social Feed Customization with Embedded Threads

Meta has also introduced a Threads Embedded SDK, allowing developers to insert Threads content dynamically into their apps and sites. Features include:

  • Post Customizer: Show/hide comments, re-thread chains, and like buttons
  • Widget Themes: Light/dark system themes or custom brand palettes
  • Display Modes: Carousel, vertical stack, grid

Example: Embed a Thread Post in Blog


<script src="https://cdn.threads.net/embed.js"></script>
<div class="threads-embed" data-post-id="123456789"></div>
  

This unlocks real-time social proof, cross-platform engagement, and native app integration for startups, creators, and news outlets.

💰 Monetization Tools for Developers

Threads is rolling out monetization features that allow developers and creators to share revenue generated through their content or tools. Features include:

  • Affiliate Post Labels: Earn share-per-click on embedded affiliate Threads
  • In-App Subscriptions: Unlock bonus replies, comment visibility, or feed pinning
  • Ad Revenue Sharing: Through Meta’s Branded Content Tools for eligible dev partners

To enable monetization, apps must be registered with Meta for Business and comply with Threads Platform Monetization Terms.

📊 Analytics & Dev Console

The Threads Developer Console includes:

  • Live Feed Activity Dashboard (views, engagement, CTR)
  • Audience Graph Tools (follower clustering, growth heatmaps)
  • Performance Export in CSV or BigQuery-ready JSON

This makes it simple to benchmark API performance or power cross-platform creator dashboards.

🔐 Privacy & Open Standards

All Threads API activity complies with Meta’s transparency and privacy standards. Threads remains compatible with ActivityPub, so developers building for Mastodon and BlueSky will find architectural familiarity.

  • Data minimization by default
  • User consent for cross-posting or embedding
  • Scoped tokens for granular permission control

🚀 Who Should Build with Threads API?

This platform is especially valuable for:

  • Social app builders needing embeddable UGC
  • Creators & toolmakers managing Threads presence programmatically
  • Startups with niche communities looking to integrate branded Threads content

🔗 Further Reading

✅ Suggested TechsWill Posts:

The Ultimate Unity Optimization Guide for Mobile Games (2025 Edition)

A Unity editor showing the Profiler window and game view, surrounded by mobile performance icons like memory, draw calls, and CPU spikes on a blue gradient background

Unity is one of the most powerful game engines for mobile developers — but without proper optimization, even a simple game can feel sluggish or unpolished. In 2025, mobile gamers expect smooth frame rates, fast load times, and minimal battery drain — across both high-end and entry-level devices.

This guide covers everything from shader batching and texture compression to garbage collection and real-time profiling. Whether you’re building a stylized puzzle game or a multiplayer RPG, here’s how to make your Unity game fast, stable, and lean.


📊 Understanding Mobile Bottlenecks

Optimization starts with identifying the right problems. Use Unity’s built-in tools to analyze:

  • CPU: Update loops, physics, animation, AI
  • GPU: Overdraw, shaders, lighting, fill rate
  • Memory: Textures, audio, unused assets
  • GC (Garbage Collection): Allocation spikes, stutter every few seconds

Tools:

  • Unity Profiler – Real-time breakdown
  • Frame Debugger – Step-by-step draw call analysis
  • Android GPU Inspector (AGI) – Real device GPU breakdown
  • Xcode Instruments (for iOS) – Battery and memory profiling

🧠 CPU vs GPU Bottlenecks — Know the Difference

🧮 CPU Bottlenecks

  • Too many objects calling Update() every frame
  • Expensive physics calculations (nested Rigidbodies, unnecessary raycasts)
  • Instantiating and destroying objects mid-gameplay (causes GC spikes)

🎨 GPU Bottlenecks

  • High overdraw (transparent UI or overlapping effects)
  • Complex shader graphs or GrabPass
  • Excessive real-time lights and post-processing effects

💡 Tip: Profile each build separately — the same project may be CPU-bound on Android and GPU-bound on older iPhones.


🧱 Batching & Draw Call Optimization

Every material/mesh combo = one draw call. Reduce draw calls to improve GPU throughput:

  • Use static batching for background geometry
  • Use SRP batching (URP/HDRP)
  • Dynamic batching for low-vertex meshes
  • Pack your UI into atlases to avoid Canvas rebuilds

🔎 Check Draw Calls in Profiler > Rendering or the Frame Debugger.


🎯 Object Pooling for Performance

Spawning and destroying GameObjects is expensive. Use object pooling to reuse bullets, enemies, particles, etc.

Best Practices:

  • Use SetActive() instead of Instantiate/Destroy
  • Pre-spawn a pool of 20–100 common objects
  • Use Unity’s built-in ObjectPool API or a library like UnityEngine.Pool

🧹 Garbage Collection & Memory Spikes

Unity’s default GC can cause spikes every few seconds if you’re allocating memory frequently in Update().

Fixes:

  • Avoid new or string concatenation inside Update()
  • Use StringBuilder, array pooling, and caching
  • Use Incremental GC (Project Settings → Player)

📉 Check GC Alloc and GC.Collect calls in Unity Profiler → Memory tab.


🎮 Physics and Animation Optimization

  • Use FixedUpdate for physics only — not gameplay logic
  • Reduce collision checks with collision layers and layer masks
  • Set Rigidbody interpolation off unless needed
  • Limit animator layers and transitions — they’re expensive

💡 Use animation events sparingly. Avoid triggering expensive methods every frame during playback.


🖼 Texture, Mesh, and Audio Compression

Textures:

  • Use ETC2 for Android, ASTC or PVRTC for iOS
  • Don’t exceed 2048×2048 unless absolutely necessary
  • Enable mipmaps for 3D assets, disable for UI

Meshes:

  • Use mesh compression on static models
  • Use LOD groups for distant objects (LOD0–LOD2)

Audio:

  • Use mono, compressed clips for SFX
  • Stream long music files
  • Cap simultaneous AudioSources to reduce overhead

🚀 Addressables vs Asset Bundles

Addressables are Unity’s new preferred system for dynamic content loading.

Benefits:

  • Automatic memory management
  • Async loading
  • Smaller initial APK

📘 See: Unity Addressables Docs


🔄 Advanced Tips & Case Studies

💡 Case: Puzzle RPG reduced memory usage by 38% by:

  • Moving UI to a single canvas with SRP Batching
  • Converting PNGs to ASTC-8×8 and compressing audio
  • Switching to Addressables for late-stage level loading

📦 Unity Asset Store packages for optimization:

  • Mesh Simplifier Pro
  • GPU Instancer
  • Profiler Analyzer

📬 Final Word

In 2025, mobile hardware is capable — but expectations are higher. Players won’t wait through stutters, crashes, or bloated load times. Unity gives you everything you need to optimize — but you need to treat performance like a feature, not a fix.

Use this guide as a checklist, a playbook, and a benchmark. And remember: it’s not about squeezing everything into 60FPS — it’s about making your game feel smooth, responsive, and worth playing again.


📚 Suggested Posts

Top Mistakes Indie Devs Make When Scaling Multiplayer Systems

Two software developers review a real-time multiplayer backend map with server-client diagrams and packet loss indicators on dark blue code and UI panels

Multiplayer games are more popular than ever in 2025 — but for indie developers, scaling multiplayer systems remains one of the most complex, error-prone, and expensive parts of shipping a live product.

From laggy matches to ghost players and broken progression, many issues stem not from bugs — but from architectural mistakes made early on.


⚠️ 1. No Separation of Game Logic and Netcode

Hardcoding game mechanics directly into networking layers creates a fragile mess. If your shooting mechanic is tightly coupled to packet arrival, expect bugs when latency spikes.

Solution: Design network-agnostic game logic first. Then wrap your netcode around it using state replication, RPCs, and prediction buffers.


🌐 2. Skipping Dedicated Server Planning

Too many indies launch with peer-to-peer or host-client without considering future scale. Then they hit 10k+ CCU and can’t scale without rewriting everything.

Solution: Use dedicated servers from day one (even if simulated locally). Services like Photon Fusion, Exit Games, and PlayFab offer scalable hosted infrastructure.


🧠 3. Ignoring Sync Drift and Authority

When multiple players interact with shared objects (like enemies or loot), desync is inevitable unless ownership and authority are clearly defined.

Best Practice: Only one client should control a shared object. Others should receive updates — not send changes. Use lock-step or server authority where appropriate.


🛠 4. No Testing at Realistic Scale

It works with 2 devs? Cool. But what about 64 players? Or 1,000 concurrent? Without stress tests, you’re guessing.

  • Use Unity’s Netcode for GameObjects (NGO) Load Testing
  • Automate bots with replay scripts
  • Test packet loss and latency spikes using tools like Clumsy or WANem

🗃 5. Skimping on Save and Reconnect Logic

Players expect session reconnection, inventory persistence, and match reentry — even in casual games. Don’t treat this as “extra.”

Tip: Use distributed backends like Firebase, Satori, or your own Redis + Lambda stack for player state sync.


📬 Final Thoughts

Multiplayer is not just netcode — it’s matchmaking, session management, latency handling, and data scale. Start small, modular, and intentional. Build for 1v1, then 2v2, then 4v4 — before you dream of 100-player servers.


📚 Suggested Posts

How Greyboxing Levels Saves Time & Sanity in 2025

Flat-shaded 3D game scene showing a greybox layout with placeholder platforms, ramps, and obstacles, all inside a grid-based editor in Unity or Unreal

In the fast-paced world of game development, great level design isn’t just about beautiful visuals — it’s about layout, flow, player feel, and pacing. And in 2025, more teams than ever are using greyboxing (or blockouts) as a foundational step in their design pipeline.

Whether you’re working in Unity, Unreal, Godot, or your own engine, greyboxing levels can save hundreds of hours — while uncovering gameplay issues before art assets ever hit the scene.


🔧 What is Greyboxing?

Greyboxing is the process of building a level using only simple, untextured 3D primitives — cubes, planes, cylinders — to define:

  • Basic layout and geometry
  • Player routes and movement space
  • Enemy and objective placement
  • Verticality, line-of-sight, and rhythm

It’s called “greyboxing” because these placeholder shapes are typically rendered in neutral grey — no lighting, no polish, just pure function.


🎯 Why Greyboxing Is a Must in 2025

1. Catch Gameplay Issues Early

You’ll know within minutes if a boss arena is too tight, or if a puzzle room feels confusing. No need to waste hours building a stunning castle — only to learn the layout frustrates players.

2. Enable Team Parallelization

While designers finalize blockouts, artists can begin modeling sets, and audio designers can map trigger zones — all in parallel using a shared structure.

3. Save on Rework

Modular greyboxes make iteration painless. Need to move a platform 2m to the right? Done. Try that with a baked-in, art-heavy level — and watch your production time balloon.


🛠 Recommended Greyboxing Tools

  • Unity: ProBuilder, Grid & Snap, Scene View Shortcuts
  • Unreal Engine: BSP Brushes, Level Designer Toolkit
  • Godot: GridMaps and CSG Shapes
  • Blender: For prefab planning and graybox exports

💡 Greyboxing Best Practices

  • Use player-sized prefabs (1.8m capsule, for example) to validate scale
  • Color-code elements (e.g., red = obstacle, green = collectible)
  • Playtest early and often with teammates and testers
  • Document traversal and puzzle flow for each blockout

📬 Final Word

You don’t need high-res art to know if your level feels good. Greyboxing helps developers iterate on feel, layout, and function before investing time into polish.

In 2025, greyboxing is no longer optional — it’s your level designer’s safety net, sanity check, and launchpad for better player experiences.


📚 Suggested Posts

Why Level Design Is Going Modular in 2025: Techniques from Hit Games

A stylized environment design board with modular terrain blocks, bridges, walls, and a player path overlay, inspired by top games like Fortnite and Valheim

From open-world RPGs to rogue-lite platformers, one thing is clear in 2025 — modular level design has become the gold standard. Games like Fortnite, Valheim, Hades II, and even indie roguelikes are using modular environments to cut dev time, increase replayability, and support live content pipelines.

But what does “modular” really mean in level design — and why is it so powerful?


🔧 What is Modular Level Design?

In traditional level design, you’d build each scene manually — terrain, layout, walls, props, lighting — crafted uniquely per level. In modular workflows, you design environment kits: reusable components like corridors, towers, bridges, loot spots, and puzzle triggers.

These kits become building blocks that can be reused, rearranged, and retextured to quickly design entire worlds — without starting from scratch every time.


🎯 Why It Works So Well in 2025

  • Scalability: Add new content faster with consistent aesthetics
  • LiveOps Ready: Swap modular zones for limited-time events
  • Replayability: Randomize layouts using procedural logic and tile sets
  • Team-Friendly: Artists and designers can work in parallel using prefab libraries

🕹 Examples from Modern Games

🎮 Fortnite (Epic Games)

The world map is built on a modular grid. Developers rotate, reskin, and remix tile sections to introduce new POIs, events, and season changes without rebuilding terrain logic.

⚒️ Valheim

Biome-based environments use modular rocks, huts, and tree packs for quick worldgen. Procedural generation + modular tiles = endless variety with cohesive visuals.

💀 Dead Cells / Hades II

Combat arenas and corridors are selected from modular “chunks,” creating layouts that feel handcrafted while ensuring quick loading and branching logic.


🧱 Tools to Build Modular Levels

  • Unity: Grid snapping, nested prefabs, ScriptableObjects for tile data
  • Unreal Engine: Actor blueprints, World Partition, Data Layers
  • Blender: Kitbashing and low-poly blockout libraries
  • ProBuilder: Great for greyboxing and blockout prototypes

🎨 Design Tips

  • Stick to a consistent scale and pivot for all modules
  • Design around 90° and 45° angles for snapping simplicity
  • Use color coding during blockout (e.g. red = hazard, blue = puzzle)
  • Create a module library wiki so your whole team understands usage

📬 Final Thoughts

Level design is no longer just about creativity — it’s about efficiency and adaptability. Modular design empowers small teams to build large worlds. It supports procedural and manual design. And it makes seasonal updates a breeze.

Start thinking like a LEGO master — and watch your game worlds scale up with style and speed.


📚 Suggested Posts

Modular Game Design: Why More Studios Are Building Games Like LEGO in 2025

Game development in 2025 is no longer about building everything from scratch. The smartest studios — from lean indie teams to AAA giants — are embracing modular game design as a way to create scalable, maintainable, and rapid-to-deploy content.

Think of it like LEGO: instead of sculpting your game as one giant statue, you’re assembling it from carefully designed, reusable bricks — each crafted to solve a particular problem, and each capable of being reused, re-skinned, or repurposed.


🧱 What is Modular Game Design?

At its core, modular game design is the practice of creating discrete components — whether systems, prefabs, scripts, or UI elements — that can be plugged into multiple parts of a game or even different projects entirely.

Instead of hand-coding level mechanics or duplicating enemy AI logic, developers create template systems that are:

  • Reusable across scenes and levels
  • Scalable without rewriting code
  • Easy to maintain, test, and debug

🚀 Why It’s Taking Over in 2025

1. Faster Prototyping & Iteration

Need a new boss fight system or dialog engine? With modular design, you’re not starting from zero. Devs now maintain personal or studio libraries of reusable systems that can be plugged into new projects in minutes.

2. Better Team Collaboration

Modular components let artists, designers, and engineers work in parallel. While an artist polishes modular environment blocks, a developer wires the gameplay logic into prefabs that can be reused by the whole team.

3. LiveOps-Ready Architecture

Games like Fortnite or Genshin Impact are built on systems that support fast content injection. Need to push a new timed event? Drop it into a modular hook — no patch needed.


🧰 Tools That Make Modular Game Design Easy

  • Unity: Prefabs, ScriptableObjects, Addressables, Custom Editors
  • Unreal Engine: Blueprints, Actor Components, Data Tables, World Partition
  • Blender: Asset packs and reusable kits for modular level design
  • Trello + Notion: Modular design documentation and logic tracking

🔧 Real-World Example: Modular Combat System

Say you’re building a top-down shooter. Instead of hardcoding bullet logic into the player object, you build a modular weapon system that handles:

  • Firing logic
  • Cooldown timers
  • Projectile behaviors

Attach it to any entity — player, enemy, boss — and it just works. Later, you swap the bullet prefab or audio with no changes to the core logic.


📈 Final Thoughts: Build Less, Reuse More

Modular design isn’t just a developer trick — it’s an efficiency mindset. When your game architecture is modular, you reduce bugs, empower your team, and create content faster.

As 2025 rolls forward, modular design will be a defining trend — not just in code, but in the way we think about building games.


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From Concept to Controller: The Ultimate 2025 Game Dev Pipeline Guide

illustration showing the full game dev pipeline: Pre-production, Asset Creation, Integration, Testing, Launch, and LiveOps, each with clean icons and connected steps

Game development in 2025 has become smarter, leaner, and more global. Whether you’re building in Unity, Unreal, or your own engine, the best studios — from solo devs to 50-person teams — follow workflows that balance creativity and structure.

This guide breaks down a proven game dev pipeline into six actionable stages, each with tool suggestions and real-world best practices.


🧠 1. Pre-Production: Plan to Succeed

Think of this phase as your ideation + strategy + alignment checkpoint. Teams that skip this often regret it later.

Key Outputs:

  • Core loop defined (1-pager, pitch deck)
  • Target audience personas
  • Rough GDD (Game Design Document)
  • Art and narrative style boards
  • Greybox prototypes in Unity/Unreal

Tools:

  • Notion or Confluence (docs & task planning)
  • FigJam, Miro (collab sketching)
  • Unity/Unreal (greyboxing)
  • GitHub Projects or Trello (milestone tracking)

🎨 2. Asset Creation: Bring Worlds to Life

This is where art, audio, and animation come together.

Teams typically build:

  • Modular 3D assets
  • UI/UX mockups
  • VFX/particles
  • Sound effects and ambient tracks

Best Practices:

  • Use naming conventions ([type]_[desc]_v01)
  • Organize in versioned folders: /Art/Characters/Hero_001
  • Keep resolution targets (mobile/web/console) in mind

Tools:

  • Blender, Maya, ZBrush (3D)
  • Photoshop, Figma (2D, UI)
  • Spine or After Effects (animation)
  • Reaper, Audacity (audio)

🔧 3. Integration: Making it Playable

Now it’s time to build playable experiences.

What Happens:

  • Prefabs and assets are imported into Unity or Unreal
  • Engineers link UI, animation states, and game logic
  • Scripting, physics, camera, audio layers wired together

Tools:

  • Unity + C# with Zenject / DOTween
  • Unreal + Blueprints or Verse
  • GitHub + Plastic SCM (version control)
  • QA checklists for integration bugs

🧩 Pro Tip: Use feature branches and code review check-ins weekly.


🧪 4. Testing & Optimization

This step is where good games get polished — and bad UX gets caught.

Key Testing Areas:

  • FPS / performance benchmarks
  • UI responsiveness on devices
  • Memory leaks / crashes
  • Game feel: camera, input latency, audio sync

Tools:

  • Unity Profiler / Frame Debugger
  • Google Play Console / Xcode Logs
  • GameAnalytics, Firebase, Amplitude
  • Backtrace, Crashlytics, Charles Proxy

🎯 Aim for 30fps+ on your worst-case mobile test device.


🚀 5. Launch Prep & Soft Launch

You’re close! This is where LiveOps, UA, and publishing teams join in.

What Happens:

  • A/B tests for creatives, onboarding, and UI
  • Localization rollout
  • App Store Optimization (ASO) assets finalized
  • Metadata + attribution SDKs added

Tools:

  • App Store Connect / Google Play Console
  • Firebase Remote Config
  • Adjust, Singular, Appsflyer (UA)
  • StoreMaven, SplitMetrics (creative testing)

🔁 6. Post-Launch & LiveOps

Games don’t end at launch — they evolve.

Focus Areas:

  • Retention funnels
  • In-app events, missions
  • Monetization experiments
  • Balance tweaks

Tools:

  • Jira / Trello for LiveOps tasking
  • Airtable or Google Sheets for content pipelines
  • Unity Remote Config / Firebase A/B testing

💡 Pro Tip: Use automation tools to schedule drops or events during holidays without manual work.


✅ Final Word

The 2025 game dev pipeline is modular, flexible, and collaborative.

Start lean, test fast, communicate often — and automate when possible. The best games don’t just play well… they’re built well.

📬 Want more pro dev insights and flowcharts like this? Subscribe to TechsWill.

Top 5 Game Dev Tools in 2025 Every Indie Should Know

Flat illustration showing Unity, Unreal Engine, Blender, GitHub Copilot, and Trello icons on a vibrant dashboard representing popular tools for indie game developers in 2025

Game development in 2025 is more collaborative, creative, and tech-driven than ever. Whether you’re a solo dev or part of a remote team, the tools you use shape the quality, speed, and creativity of your final product.

Here are the top 5 game dev tools we think every indie should be using this year.


1. 🎮 Unity Engine (Now with AI Assist)

Still the most popular 2D/3D engine for mobile and mid-core devs, Unity now includes:

  • AI-powered scene suggestions
  • Improved visual scripting
  • Better asset compression for faster builds

If you’re making cross-platform games, Unity’s speed and community support are unmatched.

🔗 https://unity.com


2. 🔧 Unreal Engine 5.4 (Photorealism Meets Performance)

AAA fidelity now fits in mobile pipelines.

Unreal’s:

  • Nanite lets you import high-poly models with zero baking
  • Lumen simulates dynamic global illumination
  • Verse scripting improves game logic workflows

It’s no longer “only for big teams.”

🔗 https://unrealengine.com


3. 🌀 Blender (Still Free. Still Awesome.)

The backbone of 3D pipelines, Blender continues to deliver with:

  • Real-time rendering via Eevee & Cycles
  • Geometry Nodes for procedural design
  • Direct Unity/Unreal export compatibility

Perfect for animators, modelers, and technical artists.

🔗 https://blender.org


4. 🧠 GitHub Copilot (Code Smarter, Not Harder)

An AI coding assistant that integrates with VS Code and JetBrains.

Copilot suggests functions, debug snippets, and comments while you type.
It’s not perfect, but it’s like having a junior dev who never sleeps.

🔗 https://github.com/features/copilot


5. 📋 Trello + Notion (Pipeline & Task Management)

Even a solo dev needs structure.

  • Trello for kanban-style visual tracking
  • Notion for wikis, documentation, and team updates

Combine them for a full dev productivity suite — and integrate with Discord or Slack for daily updates.

🔗 https://trello.com
🔗 https://notion.so


✅ Final Word

Tools don’t build great games — but they can help great teams move faster and smarter.

Choose what fits your scale and workflow. Test often. And automate what you can.

📬 Get more tools & workflow tips every week — subscribe to TechsWill today.

Titan AI: Revolutionizing Mobile Game Development with Generative AI

Illustration of a mobile game development studio utilizing generative AI tools to create diverse 2D and 3D game assets, featuring a culturally rich game scene.

Titan AI is a pioneering mobile game studio that leverages generative AI to streamline the development process. By utilizing tools like Stable Diffusion and DALL·E, Titan AI automates the creation of 2D and 3D game assets, significantly reducing development time and costs

Co-founded by Fabien-Pierre Nicolas and Victor Ceitelis, Titan AI focuses on creating inclusive gaming experiences. Their debut game, Aztec Spirit Run, features a protagonist defending cultural heritage, challenging traditional gaming narratives.

With over $500,000 in pre-seed funding led by Berkeley SkyDeck, Titan AI is set to transform mobile game development by integrating AI-driven tools and promoting diversity in gaming.

Reinvent Game Development with GenAI

Futuristic game development studio with developers interacting with glowing holographic GenAI interfaces, showcasing 3D character concepts, game environments, and code analytics in a high-tech workspace

How Series Plans to Reinvent Game Development with GenAI (and $28M in Funding)

Game development is evolving rapidly, and the latest player shaking up the industry is Series — a GenAI-powered development platform that just secured $28 million in funding.

Backed by big names like Netflix, Dell, and Andreessen Horowitz, Series aims to redefine how games are created by injecting generative AI into core development workflows.


🚀 What Is Series?

Series is a next-generation platform for developers and studios that combines AI-generated assets, automated logic, level building, and narrative branching — all built with scalability and speed in mind.

By automating repetitive and creative-heavy tasks, Series allows game dev teams to:

  • Rapidly prototype levels
  • Generate dynamic storylines
  • Auto-create art and animations
  • Reduce asset bottlenecks and dev time

💸 Why the $28M Investment Matters

The $28M Series A round signals massive investor confidence in AI’s role in the future of gaming.

Key backers include:

  • Netflix – entering the gaming space more aggressively
  • Dell Technologies Capital
  • Andreessen Horowitz (a16z) – long-time tech VC giant

This capital will go into expanding Series’ platform tools, hiring top AI engineers, and enabling early access partnerships with indie and AAA studios alike.


🧠 What This Means for Developers

Generative AI isn’t just a buzzword anymore. With platforms like Series:

  • Indie devs can build faster with fewer resources
  • Studios can shorten go-to-market cycles
  • Game production can become more scalable and experimental

“This isn’t about replacing creativity,” said Series CEO. “It’s about supercharging it.”


🔮 What’s Next?

Series plans to expand beta access by Q4 2025. If you’re in the game dev world, now is the time to explore how GenAI can fit into your production pipeline.

Stay tuned for hands-on reviews and tool breakdowns as TechsWill tests AI-powered dev tools in real-world projects.

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