App Store Server Notifications (2025): A Deep Dive into New NotificationTypes

Apple App Store server notification types update with cloud and code icons

Updated: May 2025

Apple recently expanded its App Store Server Notifications with powerful new NotificationType events. These updates are critical for developers managing subscriptions, in-app purchases, refunds, and account state changes. This deep-dive covers the latest NotificationTypes introduced in 2025, their use cases, and how to handle them using Swift and server-side logic effectively.

🔔 What Are NotificationTypes?

NotificationTypes are event triggers Apple sends to your server via HTTPS when something changes in a user’s app store relationship, including:

  • New purchases
  • Renewals
  • Refunds
  • Grace periods
  • Billing issues
  • Revocations

🆕 New NotificationTypes in 2025 (iOS 17.5+):

NotificationTypePurpose
REFUND_DECLINEDCustomer-initiated refund was denied
GRACE_PERIOD_EXPIREDGrace period ended, subscription not renewed
OFFER_REDEEMEDUser successfully redeemed a promotional offer
PRE_ORDER_PURCHASEDA pre-ordered item was charged and made available
AUTO_RENEW_DISABLEDAuto-renew toggle was turned off manually
APP_TRANSACTION_REVOKEDApp-level transaction was revoked due to violations or fraud

🛡️ Why it matters: These help prevent fraud, enable smoother user communication, and allow tighter control of subscription logic.

⚙️ Sample Server Logic in Node.js


// Example: Express.js listener for Apple server notifications

app.post("/apple/notifications", (req, res) => {
  const notification = req.body;
  const type = notification.notificationType;

  switch(type) {
    case "OFFER_REDEEMED":
      handleOfferRedemption(notification);
      break;
    case "GRACE_PERIOD_EXPIRED":
      notifyUserToRenew(notification);
      break;
    case "APP_TRANSACTION_REVOKED":
      revokeUserAccess(notification);
      break;
    default:
      console.log("Unhandled notification type:", type);
  }

  res.status(200).send("OK");
});
  

📲 Swift Example – Handle Subscription Cancellation Locally


func handleNotification(_ payload: [String: Any]) {
    guard let type = payload["notificationType"] as? String else { return }

    switch type {
    case "AUTO_RENEW_DISABLED":
        disableAutoRenewUI()
    case "REFUND_DECLINED":
        logRefundIssue()
    default:
        break
    }
}
  

📈 Best Practices

  • Always verify signed payloads from Apple using public keys
  • Maintain a notification history for each user for audit/debug
  • Use notifications to trigger user comms (email, in-app messages)
  • Gracefully handle unexpected/unknown types

🔗 Further Reading:

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How to Monetize Your Game in 2025 Without Losing Players

A happy player holding a mobile phone with in-game rewards, surrounded by icons for coins, ads, season passes, and shopping carts, all set against a mobile UX-style backdrop

It’s the million-dollar question: how do you monetize effectively without frustrating players?

In 2025, successful studios don’t pick between revenue and retention. Instead, they blend monetization into the player journey — turning value into a feature, not a tax.

Here’s how modern game teams are building friendly, sustainable monetization systems that grow LTV and loyalty — not churn.


📦 The 2025 Monetization Mix

The most profitable mobile and F2P games balance 3 primary revenue streams:

  1. In-App Purchases (IAP): Core economy, premium boosts, cosmetic upgrades
  2. Ad Monetization: Rewarded video, interstitials, offerwalls
  3. LiveOps Events: Time-limited bundles, season passes, premium missions

The right mix depends on genre, player intent, and session design. A PvE idle RPG monetizes differently than a PvP auto-battler or a lifestyle sim.


🎮 Modern IAP Models That Work

1. Soft Payers → Starter Packs

  • Offer during first 2–3 sessions
  • Low price ($0.99 – $2.99)
  • High perceived value: currency, cosmetics, no ads for 24 hours

2. Collection Gating → Cosmetic Stores

  • Rotate skins weekly (FOMO = re-engagement)
  • Bundle avatar + XP + frames for social motivation

3. Utility Power → Resource Doubler Systems

  • Double all daily drops for 7–30 days
  • Combines retention + monetization

💡 Good IAP strategy = no paywalls. Let players progress without paying, but reward the investment of those who do.


🎯 Ad Monetization That Doesn’t Annoy

In 2025, rewarded ads remain dominant — but now they’re smarter:

  • Rewarded video is now “contextual”: e.g., revive offer after death screen, bonus after level-up
  • Interstitials show only after long sessions or opt-in milestones
  • Offerwalls appear post-onboarding, in “Bonus Tab” UIs

Reward Design:

  • 1 ad = 3x currency
  • 3 ads/day = bonus chest
  • “Watch 5 ads this week = exclusive skin” (ad pass layer)

📈 Tools:

  • ironSource LevelPlay — Mediation, dynamic floor pricing
  • AppLovin MAX — Great A/B testing and waterfall control
  • AdMob — Massive fill rate + analytics

📆 Season Pass = Retention + Revenue

Inspired by Fortnite and Clash of Clans, battle passes give players long-term goals. In 2025, the winning formula includes:

  • Free + Paid Tiers (cosmetics, boosters)
  • Daily/weekly missions tied to pass XP
  • Skin + currency + consumables balance
  • Duration: 21–30 days ideal

🔁 Sync pass with seasonal content drops, PvP brackets, or world events. Stack monetization on re-engagement.


💬 How to Prevent Player Burnout

1. No “Must Pay to Win” Walls

Even in PvP games, let free players grow with skill/time. Gate whales via PvE tuning, not power.

2. Ads = Choice

Let players choose when to watch — don’t interrupt core loops. Place ads after agency moments: success, defeat, reward claims.

3. Time = Value

Respect playtime: if watching 5 ads gets one skin, let it feel worth it. Never make the grind longer after a purchase.


📊 Benchmarks for 2025

MetricTop Game Target
ARPDAU$0.15 – $0.45
IAP Conversion Rate3% – 7%
Ad Engagement Rate35% – 60%
Season Pass Completion20% – 40%

📬 Final Word

Monetization should never be a tollbooth — it should feel like an invitation to go deeper. When built into progression, rewards, and LiveOps, monetization becomes a value driver, not a frustration.

In 2025, the best monetized games don’t “sell harder.” They reward smarter, align with player identity, and build value systems that feel worth investing in — whether the currency is time, skill, or money.


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