Updated: June 2025
Meta’s Threads platform has officially opened its gates to developers with the launch of the Threads Public API. For the first time, developers can create, customize, embed, and monetize Threads content programmatically. The rollout comes at a critical time as Meta aims to solidify Threads as a core component of its social ecosystem and an open-standard complement to Instagram and ActivityPub-based networks.
🧩 Threads Public API Overview
The Threads Public API is REST-based and supports both read and write operations. Developers can now:
- Read public posts and threads from any user
- Create, edit, and delete content programmatically
- Embed Threads feeds or individual posts into apps, blogs, or platforms
- Fetch interaction metrics such as likes, reshares, and replies
Authentication is managed via OAuth 2.0 using Meta App credentials, and scopes include read_threads, write_threads, and metrics_threads.
Sample Threads API Usage
// Get latest Threads from a user
curl -X GET "https://graph.threads.net/v1/users/{user-id}/threads" \\
-H "Authorization: Bearer {access-token}"
🎨 Social Feed Customization with Embedded Threads
Meta has also introduced a Threads Embedded SDK, allowing developers to insert Threads content dynamically into their apps and sites. Features include:
- Post Customizer: Show/hide comments, re-thread chains, and like buttons
- Widget Themes: Light/dark system themes or custom brand palettes
- Display Modes: Carousel, vertical stack, grid
Example: Embed a Thread Post in Blog
<script src="https://cdn.threads.net/embed.js"></script>
<div class="threads-embed" data-post-id="123456789"></div>
This unlocks real-time social proof, cross-platform engagement, and native app integration for startups, creators, and news outlets.
💰 Monetization Tools for Developers
Threads is rolling out monetization features that allow developers and creators to share revenue generated through their content or tools. Features include:
- Affiliate Post Labels: Earn share-per-click on embedded affiliate Threads
- In-App Subscriptions: Unlock bonus replies, comment visibility, or feed pinning
- Ad Revenue Sharing: Through Meta’s Branded Content Tools for eligible dev partners
To enable monetization, apps must be registered with Meta for Business and comply with Threads Platform Monetization Terms.
📊 Analytics & Dev Console
The Threads Developer Console includes:
- Live Feed Activity Dashboard (views, engagement, CTR)
- Audience Graph Tools (follower clustering, growth heatmaps)
- Performance Export in CSV or BigQuery-ready JSON
This makes it simple to benchmark API performance or power cross-platform creator dashboards.
🔐 Privacy & Open Standards
All Threads API activity complies with Meta’s transparency and privacy standards. Threads remains compatible with ActivityPub, so developers building for Mastodon and BlueSky will find architectural familiarity.
- Data minimization by default
- User consent for cross-posting or embedding
- Scoped tokens for granular permission control
🚀 Who Should Build with Threads API?
This platform is especially valuable for:
- Social app builders needing embeddable UGC
- Creators & toolmakers managing Threads presence programmatically
- Startups with niche communities looking to integrate branded Threads content